Christmas commercials hold a unique power. They mark the beginning of the festive season, evoke cherished memories, and create a sense of warmth and nostalgia. Among these, the Budweiser Christmas commercials, particularly the 1987 classic featuring the majestic Clydesdales, have stood the test of time as icons of holiday advertising. With their timeless charm and emotional storytelling, they’ve become synonymous with the magic of Christmas.
Why Christmas Commercials Are More Than Just Ads
For many of us, the holiday season doesn’t officially begin until we see that first Christmas commercial. These advertisements go beyond marketing; they tap into our emotions, connecting with us on a deeper level. They’re not just selling products—they’re selling memories, traditions, and the essence of the holiday spirit.
In the U.K., brands like John Lewis and Sainsbury’s have turned holiday commercials into an annual cultural event. Meanwhile, in the U.S., Budweiser’s Clydesdale ads have become a beloved tradition, spreading joy and reminding us of the season’s true meaning: togetherness, family, and warmth.
The Budweiser Clydesdales: Symbols of Strength and Tradition
Budweiser’s Christmas commercials are built around the majestic Clydesdales, a breed of draft horse known for their strength, grace, and iconic appearance. With their powerful build, feathered hooves, and regal demeanor, these horses are more than just marketing tools—they’re cultural symbols.
For decades, the Clydesdales have been a central part of Budweiser’s branding, but during the holidays, they take on a new role. They become ambassadors of goodwill, tradition, and holiday cheer. Watching them pull the iconic red stagecoach through snowy landscapes feels like stepping into a Christmas card brought to life.
The 1987 Budweiser Christmas Commercial: A Classic for the Ages
The 1987 Budweiser Christmas commercial holds a special place in the hearts of viewers, and for good reason. It’s a perfect blend of simplicity, elegance, and emotional resonance, encapsulating everything we love about the holidays.
A Magical Journey Through the Snow
In the ad, the Clydesdales are on a heartwarming mission: delivering a beautifully adorned Christmas tree to a small, snow-covered town. The imagery is breathtaking—majestic horses, their breath visible in the crisp winter air, pulling a stagecoach through a serene, white landscape. It’s the kind of scene that makes you want to curl up by the fire and embrace the holiday spirit.
A Message of Warmth and Togetherness
What makes this commercial so impactful is its message. There’s no hard sell, no flashy gimmicks—just a simple wish for a joyous holiday season. It’s a reminder of the importance of family, tradition, and generosity, conveyed through timeless imagery and subtle storytelling.
The Power of Nostalgia in Christmas Advertising
What makes the 1987 Budweiser Christmas commercial resonate even decades later? It’s nostalgia. The ad transports viewers back to simpler times, evoking memories of gathering with loved ones, sipping hot cocoa, and feeling the excitement of Christmas in the air.
Budweiser understood the power of tapping into universal themes like family, tradition, and giving. These are values that never go out of style and resonate with people of all ages. The ad’s timeless appeal lies in its ability to evoke a sense of comfort and familiarity, much like a favorite holiday tradition.
The Clydesdales: Stars in Their Own Right
The Clydesdales are more than just part of the scenery—they’re the heart of the commercial. Their grace and strength capture the spirit of the holidays, and their gentle, dignified presence makes them unforgettable.
The Training Behind the Magic
Becoming a Budweiser Clydesdale is no small feat. These horses undergo rigorous training to prepare them for their role in commercials and public appearances. Their handlers form close bonds with them, ensuring they perform seamlessly while maintaining their natural elegance.
This attention to detail is what makes the Clydesdales so captivating on screen. They’re not just animals—they’re storytellers, bringing emotion and authenticity to every frame.
Why This Commercial Stands the Test of Time
In a world where advertisements often rely on fast-paced visuals and celebrity endorsements, the 1987 Budweiser Christmas commercial stands out for its simplicity. It doesn’t try to dazzle with special effects or extravagant narratives. Instead, it focuses on authenticity, delivering a heartfelt message that resonates with viewers on a personal level.
Branding Through Emotion
Budweiser’s approach in this ad is a masterclass in branding. The commercial doesn’t push the product; instead, it associates the brand with the warmth, joy, and nostalgia of the holiday season. It’s a reminder that sometimes, the most effective messages are the simplest.
Reliving the Magic: Why We Still Love This Ad
The 1987 Budweiser Christmas commercial remains a favorite because it encapsulates what the holidays are all about: togetherness, generosity, and the magic of tradition. Its stunning visuals, emotional resonance, and timeless message make it a piece of advertising history that continues to inspire and delight.
Every time we watch this ad, we’re reminded of the power of storytelling to connect us to our past and to each other. It’s not just a commercial—it’s a cherished memory, a tradition in its own right.
Conclusion: A Timeless Holiday Classic
The 1987 Budweiser Christmas commercial is more than just an ad; it’s a celebration of the season’s magic and a testament to the enduring power of nostalgia. With its iconic Clydesdales, serene snow-covered landscapes, and heartfelt message, it continues to evoke feelings of warmth and joy decades after its debut.
As the holidays approach, take a moment to revisit this timeless classic. Let it transport you back to simpler times, reminding you of the beauty of tradition and the joy of giving. Because at its core, that’s what the holidays are all about—creating memories, sharing love, and cherishing the moments that make life special.
